Sustainability & Social Impact

About

Infinix Holding is focused on building a sports and entertainment ecosystem that creates significant social value, empowers the upcoming generations and strengthens the community integration at the regional level. This division, based on the guidelines of the Vision 2030 has been focusing on youth development, inclusion, education and sustainable community development. Through organized programs, availability of friendly platforms and incorporation of social projects, Infinix is confident that all its projects will provide both competitive advantage and long term human development.

Youth Engagement:

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By providing young athletes with clear opportunities, guidance and exposure, Infinix invests in the future. Programs like the #BeTheNext and Star Builder can provide thousands of future players with a level of professional grade scouting, developmental resources and ground level opportunities in a variety of leagues. These programs contribute to early talent identification, development of confidence, inculcation of discipline as well as development of real career opportunities within sport. The key aspect of the mission of Infinix is youth engagement or inspiring ambition, unlocking potential and empowering the next generation of community leaders.

Diversity & Inclusion:

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Infinix makes sure that expatriate and local communities are included in every project equally in terms of their participation, representation and opportunity. Starting with grassroots leagues and going all the way to the major sporting events, all programs are strategically aimed at uniting people, enhancing social cohesiveness and embracing cultural diversity. Infinix helps to make the society a better knit and more unified place by offering inclusive areas whereall participants can feel welcome and engaged in the process, contributing tothe ideas of openness and cooperation which make the modern Gulf region so welcoming and cooperative.

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Education Through Sports:

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Infinix advocates sport to educate people as a tool to self development and national development. All the programs are personalized to in still the necessary skills in life like teamwork, discipline, leadership and resilience. Infinix leverages on sports as an active learning environment that enhances academic achievements, physical health and social responsibility by working towards the targets of holistic development set by Vision 2030. These programs are assisting in the formation of well rounded individuals who will have positive input in their communities and the vision of the Kingdom as a whole.

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