
Athleto is Infinix Holding’s sports talent management and representation company, built to bridge the gap between raw potential and professional opportunity. From contract negotiations to media strategy, Athleto manages every aspect of an athlete’s journey — career, branding, marketing, endorsements, and exposure — across the global sports ecosystem.
Athleto isn’t just about representation; it’s about transformation — turning players into powerful, marketable brands.
Visit WebsiteInvestors and corporate partners can own or collaborate through Athleto regional hubs or talent portfolios, representing clusters of athletes under exclusive management rights. Franchise holders gain brand visibility, sponsorship integration, and direct participation in athlete-driven media, league, and endorsement deals across all Infinix sports IPs.
Athlete management and agency commissions,Brand endorsements and sponsorship deals,Content creation and digital collaborations,Licensing, merchandising, and personal branding,Cross-IP activations (F20, SCPL, GPL, T-X Arabia, #BeTheNext)
Corporate partners can participate in mentorship programs, sponsorship collaborations, or brand campaigns that connect employees with athlete ambassadors. This drives brand storytelling, internal inspiration, and engagement through exclusive athlete access and event participation.


Athleto is positioned as a sustainable sports management ecosystem with compounding asset value — every athlete under its representation becomes a long-term brand property. With the rise of digital influence and global leagues, Athleto’s portfolio grows in both market worth and commercial leverage season by season.
Athleto acts as a connector between brands, leagues, and talent, facilitating sponsorships, influencer marketing, and global endorsements. It offers corporates a direct pathway into the sports economy — where partnerships evolve into measurable visibility and ROI.
Partnering with Athleto associates your brand with elite talent, global recognition, and credibility. Every athlete story becomes a narrative of excellence and ambition — values that reflect directly onto partner brands, sponsors, and investors.
Athleto champions Vision 2030’s commitment to youth empowerment, talent development, and global sports integration. By giving Saudi and regional athletes a global stage, Athleto strengthens Saudi Arabia’s position as a hub for sports professionalism and innovation.
Invest in Athleto to own a share of the fastest-growing segment in sports business — athlete representation and brand management. It’s where talent becomes equity, stories become sponsorships, and potential becomes performance.
Check out our awesome projects that are sure to grab attention on Instagram!
Check out our awesome projects that are sure to grab attention on Instagram!