#BETHENEXT

#BETHENEXT

#BETHENEXT

About project

#BeTheNext is Infinix Holding’s flagship international talent discovery and development program, designed to identify hidden athletic potential and turn it into professional opportunity.

Operating across 8 countries, #BeTheNext connects grassroots athletes, brands, and leagues through AI-driven scouting, mentorship, and digital storytelling — creating a new era of sports inclusion and data-led talent growth.

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01
Franchise Ownership

Corporate partners and federations can own or sponsor country-level franchise programs — controlling branding, digital exposure, and recruitment campaigns. Each partner gains exclusivity over a specific region or sport vertical, building both commercial and social equity within the #BeTheNext ecosystem.

02
Revenue Streams

Regional sponsorship and naming rights, Digital media and content monetization, Data licensing and analytics partnerships, Athlete brand endorsements, Cross-integration with Infinix sports IPs (F20, SCPL, GPL, T-X Arabia)

03
Employee Engagement

Through corporate sponsorships, companies can integrate employee volunteering, mentorship, and participation in local trials, CSR campaigns, and talent camps — linking brand purpose with employee pride and social contribution

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04
Long Term Value

#BeTheNext is a sustainable human capital ecosystem. Its data-rich scouting model and multi-country reach offer recurring engagement, sponsorship renewal, and lifetime value through athlete development pipelines across all Infinix leagues.

05
B2B Netwroking

The platform acts as a regional networking bridge between federations, brands, and corporate sponsors — connecting industry leaders with a shared interest in youth empowerment, digital innovation, and sports economy growth.

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06
Brand prestige

As a #BeTheNext partner, your brand becomes synonymous with inspiration, opportunity, and transformation. The initiative’s emotional storytelling and large-scale reach ensure strong public goodwill and positive brand resonance.

07
Vision 2030 Alignment

#BeTheNext directly supports Vision 2030’s youth development, inclusion, and community empowerment pillars, using sport as a platform for education, opportunity, and national pride

08
Why Invest

Investing in #BeTheNext means investing in people, purpose, and performance — a scalable, impact-driven platform that builds both social legacy and commercial success.

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Let’s Build

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Check out our awesome projects that are sure to grab attention on Instagram!

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