
#BeTheNext is Infinix Holding’s flagship international talent discovery and development program, designed to identify hidden athletic potential and turn it into professional opportunity.
Operating across 8 countries, #BeTheNext connects grassroots athletes, brands, and leagues through AI-driven scouting, mentorship, and digital storytelling — creating a new era of sports inclusion and data-led talent growth.
Visit WebsiteCorporate partners and federations can own or sponsor country-level franchise programs — controlling branding, digital exposure, and recruitment campaigns. Each partner gains exclusivity over a specific region or sport vertical, building both commercial and social equity within the #BeTheNext ecosystem.
Regional sponsorship and naming rights, Digital media and content monetization, Data licensing and analytics partnerships, Athlete brand endorsements, Cross-integration with Infinix sports IPs (F20, SCPL, GPL, T-X Arabia)
Through corporate sponsorships, companies can integrate employee volunteering, mentorship, and participation in local trials, CSR campaigns, and talent camps — linking brand purpose with employee pride and social contribution


#BeTheNext is a sustainable human capital ecosystem. Its data-rich scouting model and multi-country reach offer recurring engagement, sponsorship renewal, and lifetime value through athlete development pipelines across all Infinix leagues.
The platform acts as a regional networking bridge between federations, brands, and corporate sponsors — connecting industry leaders with a shared interest in youth empowerment, digital innovation, and sports economy growth.
As a #BeTheNext partner, your brand becomes synonymous with inspiration, opportunity, and transformation. The initiative’s emotional storytelling and large-scale reach ensure strong public goodwill and positive brand resonance.
#BeTheNext directly supports Vision 2030’s youth development, inclusion, and community empowerment pillars, using sport as a platform for education, opportunity, and national pride
Investing in #BeTheNext means investing in people, purpose, and performance — a scalable, impact-driven platform that builds both social legacy and commercial success.
Check out our awesome projects that are sure to grab attention on Instagram!
Check out our awesome projects that are sure to grab attention on Instagram!