Sports & Entertainment
Home to some of the region’s most dynamic sports IPs, Infinix Holding has built a new era of “cricketainment” — merging culture, technology, and fan experience.
Flagship Properties
Infinix Holding builds high impact sports and entertainment ecosystems, which combines cultural relevance, global investment opportunities and alignment with Saudia Arabia’s Vision 2030. Every property will be designed to improve community interaction, strengthen talent development and deliver modern, technology led sporting experiences that will resonate with the communities within the region and the rest of the world.
World Cricket Festival:
The World Cricket Festival is an international celebration of cricket, culture and community, designed to bring together players, fans, brands and nations on a global stage. Inspired by the energy and multicultural spirit showcased on worldcricketfestival.com, the festival merges competitive cricket with entertainment, lifestyle experiences and tourism driven programming. It features multiformat tournaments, fan carnivals, youth engagement zones, global talent showcases and cultural exhibitions that highlight the diversity and unity of cricket communities worldwide.
Built as a global destination event, the World Cricket Festival offers partners and host cities significant opportunities in tourism, broadcasting, sponsorship and international brand visibility. It embodies the Infinix philosophy of building ecosystems rather than standalone events, creating a platform where sport, entertainment and cultural exchange come together to elevate the region’s presence in the global cricket landscape.
SCPL - Saudi Corporate Premier League:
The SCPL is the first corporate sponsored league of cricket in Saudi Arabia, which brings together business persons, multinational companies and top end professionals in a competitive sports and networking setting, accompanied by corporate prestige. Ownership of franchise, exceptional hospitality services and sponsorship opportunities which could be expanded, make the SCPL a strategic destination to those companies which would like to gain visibility, influence and entry to the growing sports industry in the Kingdom.
F20 al-Tasees foundation day cup:
F20 is the flagship T20 franchise league in Kingdom, a league that was created to reverberate Saudi culture and demonstrate the modern excellence in cricket. F20 is intended to combine cultural pride with high performance competition as anational sporting festival spread across Riyadh, NEOM and other destinations of the future. It provides partners and investors with a strong platform inline with the mission of Vision 2030 that aims at transforming sports, entertainment and national identity.
GPL - The People's League (Tennis Ball Edition):
The GPL is acommunity based first ecology of cricket that recognizes and develops untapped talents within the Gulf. It enables amateur players, opens up the grassroots and forms the talent pipeline to build the foundation of professional leagues. The GPL enhances the development of young people, social and the overall cricket culture across the region through the extensive involvement of people and community activations.
T‑X Arabia:
T-X Arabiais a digital generation 10 over cricket festival that has been designed to appeal to young people, digital platforms and televisions across the world. T-XArabia is a fast format, immersive fan experience and technology enhanced storytelling to be used in smart cities, tourist attraction sites and entertainment areas. It also provides high energy cricket coverage that can satisfy the modern audience and place the region at the center of innovative sports entertainment.
#BeTheNext Talent Hunt:
The flagship talent discovery movement of Infinix Holding is called #BeTheNext and it provides its activities in eight countries and is connected with four significant leagues. Through AI assisted scouting, online monitoring of players and systematic training and development opportunities supported by the FIRE Set Go, the programme spots potential players at the grassroot levels and moves them to professional platforms. It can be described as an example of how Infinix has worked towards creating an opportunity, empowering youths and developing the next generation of cricket stars.
